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High quality, careful selection of the finest raw materials, product freshness, crafted precision, respect and consideration for our customers: these are Ferrero's 'key words' and values which have helped make its confectionery well-known and loved by millions of consumers all over the world. Today many Ferrero products are 'global', in that they are sold everywhere. Ferrero also means caring about hygiene, social issues and the local communities where the company is present, the environment, as well as its own employees. Its products are the result of innovative ideas, and have become part of the collective memory and customs of many countries, despite being widely distributed, and are therefore often inimitable, where they are often considered true cultural icons. Ferrero is now the fourth largest confectionery group in the world.
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